Peter Kerkhof is a professor of social media at the department of Communication Science, Vrije Universiteit Amsterdam, the Netherlands. His research interests include the use of social media by organizations and consumers, and how social media use is related to personal and social wellbeing.


  • Social media, consumers and organizations
  • Social media use and wellbeing
  • Self-control and social media use


  • PhD in Social Psychology, 1997

    Vrije Universiteit Amsterdam

  • MSc in Social Psychology, 1990

    Vrije Universiteit Amsterdam